The Blue Uniform started with a dream: Building a brand from scratch and inspire others to take a risk for their passion. TBU is passionate about denim and is willing to work for it.
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TBU finds its inspiration from their Swedish heritage and the workers who paved the way.
TBU admires creators and the ones that work for a cause.
When a ship weighs, or raises its anchor it tells everyone that it is leaving its current port-of-call and is on its way to a new voyage, a new adventure.
This is a metaphor for how each one of us feels when we finally decide to leave a portion of our life behind us in order to begin a new journey, a new voyage, or a new adventure.
TBU wants you to take a risk, follow your passion and represents the anchor on each garment so you don´t forget it.
The anchor is the red thread through all the collections and the symbol of The Blue Uniform.